AuthenTEAK was recently featured in the September 2011 Casual Living Magazine! The article on page 66 “Above the Rest, nominees meet their challenges head on”, describes the journey and history behind AuthenTEAK as we grew from a weekend-only business to being nominated AGAIN as a finalist in the 2011 Apollo Awards for the single store category! This was our second nomination and we are proud to share our clearly envisioned, four-pronged growth strategy via our retail showroom located in the West Midtown Design District in Atlanta, our online presence and trade & contract relationships. Every year AuthenTEAK progresses, grows and reworks strategies to build better relationships with the trade & contract as well as with their manufactures and customers. AuthenTEAK looks forward to next year’s Apollo Award announcements and we are not giving up hope for a win in the future! Check out the complete article by Kristine Ellis in the September 2011 Casual Living Magazine!
I decided to write about teak care because I regularly get asked, “Do I put teak oil on my furniture?”. The answer is NO! NEVER! Do not use “teak oil” on outdoor teak furniture. Using teak oil will cause an oily, ugly mess. Teak oil has been primarily used on scandanavian or danish indoor teak furniture. It does work well on indoor teak to condition or polish the wood. Outdoor teak, which is usually natural, does not accept the teak oil at all. Teak is very dense and the teak oil doesn’t penetrate the wood, instead it just mixes with rain and dampness and just sits on the surface of the wood.
It is common practice, for our teak products to be cleaned and producted. These products are called Teak Cleaner and Teak Protector. The weathering of Teak is caused by the ultra violet rays of the sun, not rain and moisture as some are led to believe. The Golden Care and Gloster products we carry in our West Midtown Atlanta showroom are water based and contain UV inhibitants which slow down, or in some cases, reverse the weathering process. When your new teak furniture arrives, let it sit in its natural element, this will let your teak furniture adjust to the new environment. This gives your teak furniture a chance to become accustomed to humidity, sunlight, and other natural environment conditions.
When signs of weathering start taking place, which could be 3-6 months, then make the decision about what to do with your teak furniture. Teak will patina to a silvery/gray color over time. Some customers want that weathered look and there are products called Instant Gray that will turn new golden teak furniture gray. If that is not the look you want and you would prefer the honey-toned, new color, then use Teak Protector to bring that color back. Always make sure to clean your teak thoroughtly before applying the protector. It is still possible to get teak wood back to it’s original condition if you’ve ignored it for several years. This will require lots of elbow grease, as well as sanding, but remember that the weathering you see is only sitting on the surface, it isn’t all the way through the wood. For more details and information about teak care and the products AuthenTEAK offers check out Authenteak’s website www.authenteak.com for instructions and “how to” videos under the product care section.
JUST SAY NO TO TEAK OIL!!!
With Father’s Day just around the corner, now is the time to save and buy the best gifts any great dad would love. AuthenTEAK is having a huge Father’s Day SALE! Sure, your dad will be happy to have any gift from you…but I’m sure he has enough ties and greatest dad t-shirts! Give something that will keep giving year-round to the whole family! Make dad feel special and crown him the GRILL KING! AuthenTEAK is offering 10% off all hammocks, adirondack chairs, and grill accessories. We are also having a HUGE WEBER GRILL SALE! 10-20% off all in-stock (in-store) Weber Grills.
[youtube http://www.youtube.com/watch?v=pD4zmvi5mD4?rel=0&wmode=transparent]American-made Weber Grills are the most recognizable grills in the world. From trusted charcoal grills to smokers and high-end gas grills, Weber makes a grill for everyone. Weber believes that grilling should be as fun as it is flavorful and has been dedicated to that standard since 1952 when the first charcoal kettle was made.
With Memorial Day just a few days away many people are getting ready for their outdoor parties. There’s an increasing trend to decorate patios, porches, gardens, lawns and backyards as an extension of the indoor living space. An outdoor living space allows you to enjoy the majesty of nature – the sunshine, the breeze, and the greenery. It is a great place to entertain large group of friends for a summer barbeque and for fun holidays. Choosing the right kind of outdoor patio furniture to match your available space, lifestyle, taste and budget is key to having the outdoor living space of your dreams.
This weekend Authenteak is having a great sale! This is the time to buy if you are looking to buy sets and large purchases. You can save a lot more during our holiday Memorial Day Weekend sale! With purchases over $2,500 you can save 10% off! For purchases over $5,000 you save 15%. Take advantage now and get all the things you wanted to complete your outdoor living space. Save time shopping and buy complete Kingsley~Bate sets now available at Authenteak.
Some people think that nothing is made in America anymore, especially outdoor furnishings. That is true to a certain extent but there are choices for a consumer that prefers to support their fellow Americans who choose to compete in a marketplace among a world of global imports. Enter Windham Castings, one of the very few companies that have a niche in the American market. Based in Plains, GA and in business for over a decade, Windham has evolved as a leader and trend-setter in the business. Not only are the pieces manufactured in the U.S., they operate their own foundry in Plains. THAT’S RIGHT, they pour their own metal! What does this mean for the consumer? Shorter lead times, superior quality product, better customer service, quality and value. Windham pricing is extremely competitive to other cast aluminum lines of outdoor furniture. We invite anyone who is not familiar with Windham and their products to come to Authenteak for a chance to see in person the beautiful product they produce. Check out Windham
It is important to remember, whatever your choice, make sure you’re happy with what you get. Any good showroom salesperson will be able to guide you in the right direction if you communicate your needs when deciding what to buy. Everyone has their own personal style/taste. A few things to consider when shopping for furniture are what is the size of my outdoor area? Is the product I am drawn to the appropriate scale for the size of the space? Will the fabric choices I am making be something I will like 5-7 years from now? What about maintenance for the product I am considering? All of these questions should be well thought out during the design process of any outdoor project. Outdoor is the fastest growing segment of the furniture industry at the moment. The evolution of outdoor furnishings has become almost as vast as indoor! Hundreds of styles with thousands of options can keep you second guessing yourself. Be confident, be organized, stick to the plan and you’ll know you made the right decision. Happy Shopping!